Luke Bryan Kicked Off 125th Annual Salvation Army Red Kettle Campaign During Dallas Cowboys Thanksgiving Day Game

Luke took the stage on Thanksgiving at AT&T Stadium to kick off The Salvation Army’s 125th Red Kettle Campaign with a LIVE nationally televised halftime performance during the Dallas Cowboys game against the Carolina Panthers on CBS. The performance marked the nineteenth year of the partnership between the Dallas Cowboys and The Salvation Army.  

The campaign officially began with Luke’s LIVE halftime performance and the inaugural Red Kettle donation from Jerry Jones, owner and general manager of the Dallas Cowboys, and his family. Since teaming up in 1997, the collaboration of The Salvation Army and the Dallas Cowboys has raised more than $2 billion for the Red Kettle campaign, which provides America’s most vulnerable with food, shelter and other support throughout the year.