Luke Bryan’s Crash My Playa Marks 10 Years with Star-Studded Lineup

Promising another year of sun-soaked, music-filled memories, Luke Bryan has proudly announced his 10th annual Crash My Playa event. The five-time Entertainer of the Year and American Idol judge will host the event from January 15-18, 2025 at the luxurious Moon Palace Cancún, a AAA Four Diamond Awarded resort. ACM-nominated Crash My Playa, has delivered sold-out concert vacations with country’s biggest stars for a decade, and this year promises to be the most spectacular yet.

Luke Bryan will headline for two nights, along with the return of Jason Aldean, who’s performing on the beach for a third time, and Kane Brown, who’s making his Crash My Playa debut in 2025. Additional artists include Bailey Zimmerman, Dustin Lynch, Dylan Scott, Elle King, Jackson Dean, Nate Smith, Dasha, Ella Langley, Tucker Wetmore, and DJ Rock. Fans can expect special guests, daily pool parties, and exclusive Alumni perks designed to make the 10th anniversary celebration unforgettable.

“This is one of those pinch me moments. The 10 year anniversary of a festival that I got to create along with the Playa Luna team,” said Luke Bryan. "It is hands down one of my favorite times on stage – period. To get to celebrate in the most beautiful setting with the most incredible Playa crashers, along with the most incredible artists – it doesn’t get much better. My artist friends always leave here wanting to come back. Gonna be the best Playa party yet.”

“Reaching the ten-year milestone for Crash My Playa is a testament to the incredible community of fans and artists who come together each year,” said Brett Keber, Partner at Playa Luna. “We’re honored to continue producing this one of a kind vacation experience with Luke in Mexico.”

The General On Sale for this all-inclusive event will begin on Friday, June 28 at 3 p.m. EDT at Previous attendees will have early access through an Alumni Pre-Sale starting at 11 a.m. EDT on June 28. Fan club members for Luke Bryan, Jason Aldean, Kane Brown, and Dustin Lynch will also have the opportunity to purchase Pre-Sale packages on June 28 at 2 p.m. EDT. Despite the event’s growing popularity, package prices remain consistent with last year, allowing fans to continue enjoying exceptional value at Moon Palace Cancún without significant increases in cost.

Moon Palace Cancún offers guests a blend of luxury and adventure, featuring upscale accommodations, gourmet dining options, 24-hour room service, and a wealth of activities steps from Crash My Playa’s cutting-edge custom concert venue. Guests can relax at the AWE-Spa, play a round at the 27-hole Jack Nicklaus Signature Golf Course, or simply enjoy the private, pristine beach where the concerts take place. 

For more details on Crash My Playa’s 10 Year Fiesta, including package options and payment plans, visit  

About Luke Bryan 
During his career, Luke has amassed a total of 21.3 Billion global streams, 11.5 Million global album sales and 55.3M track sales worldwide.  He is the most digital single RIAA certified country artist of all time with 85M digital single units and 16M album certified units for a total of 101M. He has placed 30 singles at #1 and has accumulated 56 total weeks spent at #1 in his career. He was recently presented with the SoundExchange Hall of Fame Award in recognition of his standing as one of the most streamed artists in SoundExchange’s 20-year history. 

Luke has won 50+ major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards—as well as being named Billboard’s Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck, and the Artist Humanitarian Recipient by the Country Radio Broadcasters.

About Playa Luna Presents
Playa Luna is a premier event production company specializing in luxury destination events for music’s biggest fans and artists. Committed to crafting exceptional moments through music, art, and culture, Playa Luna focuses on sustainability and excellence, curating events that inspire and entertain in some of the world’s most breathtaking locations. At a Playa Luna experience, everyone is a VIP. Our bespoke concert vacations deliver the ultimate travel experience, featuring premium all-inclusive accommodations, seamless logistics, unforgettable adventures, and world-class production, guaranteeing every journey is a memory of a lifetime.