Luke Bryan Marks New Album Debut with an Exclusive “Live from Roku City” Concert

Five-time Entertainer of the Year Luke Bryan is taking the Roku City stage, giving streamers an exclusive concert experience on the Roku platform. The country superstar’s “Live from Roku City” performances will launch Sept. 19 on Roku, the day after the release of Bryan’s ninth studio album, “Signs.”


In this exclusive platform experience, fans will be able to see Bryan perform fan-favorite “Play It Again,” the recent hit single “Country and She Knows It,” and a special homage to Bryan’s favorite television theme song, “Where Everybody Knows Your Name,” from the series “Cheers.”

“Luke Bryan knows how to turn any stage into a celebration, and we’re thrilled to bring that energy to Roku City,” said Lisa Holme, Head of Content, Roku Media. “To borrow a line from Luke himself, we didn’t want this night to end. We’re excited to celebrate his new album alongside his fans and create a uniquely Roku experience that brings Luke and his music directly to millions of streamers.”

“Thank you to the team at Roku for allowing me to share my music with my fans and Roku users in such an exciting and interactive way. I had a blast performing on stage against the iconic Roku City skyline,” said Luke.

This performance and platform experience follows “Live From Roku City Celebrates Wicked: For Good” and “Live From Roku City Featuring Demi Lovato.” “Live from Roku City” transforms the iconic animated cityscape into a stage for music, original storytelling, and interactive programming. With Roku used by over half of all U.S. broadband homes making “Live from Roku City” a powerful and unique space for exclusive experiences that drive engagement and seamlessly blend entertainment with discovery.

“Live from Roku City: Luke Bryan” is overseen by Brian Tannenbaum and Randall Bobbitt on behalf of Roku.