Luke Bryan’s Crash My Playa Returns with Thomas Rhett, HARDY and More

Five-time CMA Award Entertainer of the Year Luke Bryan reveals the lineup for the twelfth annual Crash My Playa at Mexico’s Moon Palace Cancún, January 13-16, 2027. This year’s four day country music fan experience will include headliners Thomas Rhett, HARDY and more of country music’s most exciting artists. Produced by 100x Hospitality, this special show promises an unforgettable blend of live music with the comforts of an all-inclusive Caribbean vacation.

In addition to the headliners and traditions like Dustin Lynch’s Pool Party and the closing night’s Luke Bryan & Friends set, fans can also look forward to star-studded performances by Brothers Osborne, Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner and DJ Rock.

“There is no time like Playa time!,” said Bryan. “It’s truly the best way to start off the year and this is year 12, which is unbelievable.  It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd.  Thankful for all who show up.”

"Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” said Dan Berkowitz, founder and CEO of 100x Hospitality..” We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special."

In addition to live performances on a beachfront stage with a stunning view of the Caribbean Sea, Crash My Playa guests can look forward to activities with their favorite artists, daily pool parties, late-night shows, and other experiences they won’t find anywhere else..

Each event package includes premium resort accommodations, access to all performances, round-trip airport transportation, unlimited top-shelf drinks, diverse all-inclusive dining options, activities, and adventurous off-site excursions. A detailed schedule of performances, activities, and local tours will be announced soon.

All-inclusive packages for Crash My Playa  2027 will be available Thursday, June 11 at 1 p.m. EDT via https://www.crashmyplaya.com/. Previous attendees and members of Luke Bryan’s Nuthouse fan club have early booking access in the alumni pre-sale on Tuesday, June 9 and Wednesday, June 10.

For more information on Luke Bryan’s Crash My Playa, including package details and payment plans, please visit https://www.crashmyplaya.com/.