Five-time Entertainer of the Year Luke Bryan headlined his thirteenth FARM TOUR this fall, wrapping up a run of six concerts on Saturday night. Luke’s annual tour brings a large scale concert into small towns setting up stages in the fields of local farmers. Riley Green, Jameson Rodgers, the Peach Pickers, and DJ Rock were the special guests.
More than 100,000 fans have attended the tour each year since its inception in 2009. Luke continues to give back to the farmers by awarding college scholarships to students from farming families who are attending the local college or university near the tour stops. To date, 78 scholarships have been granted.
Continuing a partnership that began in 2015, Bayer joined the tour as presenting sponsor and teamed up with Luke to help celebrate America’s farmers and fight hunger through its #HerestotheFarmer campaign. The campaign supports Bayer’s vision of Health for All, Hunger for None and asks fans across the United States to share the hashtag #HerestotheFarmer on their social media channels to show their gratitude to America’s farmers. From June 1 through October 31, 2022, for every share, Bayer will provide one meal± to a person in need through Feeding America® with the goal of helping to provide 1 million meals. Since the partnership’s inception, 6 million meals have been donated to date and more than $180,000 has gone to Feeding America member food banks and local farmers at each of the tour cities. (±$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. From 06/01/2022 to 10/31/2022 Bayer guarantees the financial equivalent of 1,000,000 meals ($100,000) in conjunction with the promotion.)
In time for the Farm Tour, Luke teamed up with the National Pork Board in their on-going campaign to dispel common misconceptions about modern pig farming. They in turn partnered with Farmland®, a brand of Smithfield Foods, to donate a truckload of protein to local foodbanks in each of the states that hosted the six Farm Tour stops. The donations will help provide high-quality protein, which is one of the most valuable resources food banks distribute - to help fight food insecurity across the Midwest. Farmland also donated $9,000 to each state’s FFA Association.
Luke joined Farm Tour sponsor Fendt in creating the Luke Bryan’s Boldly Grown Popcorn, a limited-edition packaged snack. When the limited supply sold-out, Fendt donated $25,000 to the National FFA Organization, the premier youth organization that prepares members for leadership and careers in the science, business, and technology of agriculture.
The tour was sponsored by Bayer, Farmland, Fendt, Citi, DISH and the National Pork Board.