10/02/2007

Anyone Want to Mix It Up?

Future To Include Contest For Best User-Remixed Video

Woburn, MA – October 2, 2007 – Capitol Records Nashville, part of EMI, the world's largest independent music company, and Gotuit (http://www.gotuit.com), a leading provider of next generation video discovery and monetization technologies, today announced Luke Bryan Remixed (http://remix.lukebryan.com) – an expansion of Luke's official MySpace site (http://www.myspace.com/lukebryan) – where fans of this country music recording artist can watch and remix his hit single "All My Friends Say" from the original music video, live concert footage, interviews and other video content. Luke Bryan Remixed is free to all visitors.

"Luke Bryan is always looking for more ways to entertain and engage his fans, and Luke Bryan Remixed is the next step to allow his fans to create authorized remixes," said Capitol Records Nashville Director of New Media, Dawn Gates. 'All My Friends Say' is the smash hit from his debut album I’ll Stay Me, and we are excited to see how the fans remix their favorite scenes to create their own versions of the music video, and then embed them across the web. We are already planning for a “Best User-Generated Remix Contest,” to take the concept to the next level when the second single “We Rode In Trucks” goes for airplay in October. This will drive an even deeper connection between Luke and his fans.”

Powered by the Gotuit PowerVideo Suite™, Luke Bryan fans can choose pre-defined scenes or define their own from the original "All My Friends Say" music video, live concert footage and behind the scenes interviews, then arrange them to produce their own music video experience. Luke Bryan fans can also watch the music video and live concert footage in their original form.

"Luke Bryan Remixed defines the cutting edge of video remixes," said Gotuit CEO Mark Pascarella. "By using Gotuit VideoMixer™ each remix is actually a new metadata set. The viewer is only 'virtually' editing the video. The patented Gotuit technology never alters the original source videos, but instead uses metadata to jump inside the videos from scene to scene. The result is a terrific video experience that is highly scalable to millions of remixes from the same original source videos."

For more information

Capitol Records Nashville,http://www.capitolnashville.com

EMI, http://www.emigroup.com

Gotuit, http://www.gotuit.com

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