Luke Lands the Big One with Miller Lite
Nashville, TN – Luke Bryan just landed a sponsorship deal with Miller Lite. The official sponsorship starts this week and will run through December 31, 2009.
“The Bryan family and Miller Lite go way way back,” chuckles Luke Bryan. “This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite. I look forward to working with them.”
The partnership will include on-pack product placement, touring, contesting and downloads to cross promote Luke Bryan and Miller Lite in Wal-Mart stores nationwide. Bryan will make in-store stops at various Longhorn Steakhouse restaurants as part of the partnership that will cross promote him and Miller Lite in Wal-Mart stores.
The first on-pack promotion will include a physical copy of “All My Friends Say”(where legal), and will be in stores beginning today, Monday, November 17, and will run through December 31 of this year
Bryan’s single “All My Friends Say” won a BMI songwriting award last week for being one of the Top 50 most played songs of 2008. The single “Good Directions” he co-wrote with Rachel Thibodeau for Billy Currington was ASCAP’s Song of the Year and also won a BMI award for one of the most played songs of 2008.
Luke Bryan has had a career making 2008 with two major award nominations including the CMT Breakthrough Video of the Year nomination and his first nomination from the Academy of Country Music for “Best New Male Artist.” The Georgia native is coming off a #2 debuting album I’LL STAY ME; a Top 5 debut single “All My Friends Say;” a Top 10 single for “Country Man,” a multiple-week #1 single he wrote for Billy Currington “Good Directions,” being chosen as Billboard’s 2007 country artist to watch and landing on “Best of 2007” lists for: Chicago Tribune, Atlanta Journal Constitution, Clear Channel Online Music & Radio to name a few. Bryan has been part of three major tours of country music’s biggest artists in 2008 - Kenny Chesney’s “Poets & Pirates” stadium dates and earlier this year he was on Trace Adkins’ “American Man” tour and Dierks Bentley’s “Throttle Wide Open” tour.