10/15/2012

LUKE AND CABELA’S FORM MULTI-YEAR PARTNERSHIP

Luke and Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, are pleased to announce a multi-year partnership. The partnership centers around a series of cross-promotions and marketing collaborations across Cabela’s and Luke's year round activities. Co-branded marketing campaigns will appear in Cabela’s world famous stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Luke’s off-stage activities as an avid outdoorsman.

“My love for the outdoors is something that has been a part of me ever since I can remember,” says Luke. “It seems there was never a time when we weren’t hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela’s is such a natural fit for me.”

“Luke is the perfect partner for Cabela’s as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does- from his hunting and fishing, to his music. We’re really excited to welcome Luke to the Cabela’s family,” stated Scott Williams, EVP and Chief Marketing/E-Commerce Officer.

he partnership will also see Cabela’s sponsorship of Luke’s concert tours beginning with his first-ever headlining tour, the “Dirt Road Diaries Tour”, launching in January 2013. Cabela's CLUB Visa Members will have access to presale tickets and preferred seats in select markets beginning Monday, October 22, 2012. Complete details will be available at cabelas.com/lukebryan starting October 22.

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