05/04/2009

DEMAND Luke in Your Town

SAN DIEGO, CA – May 4, 2009 – Eventful and Capitol Records Nashville singer/songwriter Luke Bryan announced today that country fans across the nation have the chance to bring Luke Bryan’s album release show to their city. By clever use of Eventful Demand, no one knows the destination of the show but the fans.  Bryan will set his sights on whichever city rallies and delivers the most Demands by the end of the competition.

Launched Monday, May 4, 2008, the Demand competition will continue through 2:00pm PT on July 10, 2008 on Eventful.com. Fans can join the competition and Demand a performance from Luke Bryan by visiting Eventful.com/lukebryan.

“I have THE greatest fans in the world,” said Luke Bryan.  “So working with Eventful makes sense because it’s a great opportunity to give a little back to the fans and give them the chance to be an active part of my album release.  This should be a lot of fun!  Let the games begin!”

Eventful Demand enables fans to influence where their favorite artists perform by creating grass-roots campaigns to “Demand” the artists to come to their town. Tens of thousands of artists, comedians and even politicians are using Eventful Demand to connect with their fans and empower them to shape their tour. Eventful Demand is quickly becoming a phenomenon in the music and entertainment industry.

Luke Bryan appeals to his fans through the lyrics of his songs that they can relate to as well as his humor, wit and live stage show. The Georgia native had a career making 2008 with two major award nominations including the CMT Breakthrough Video of the Year nomination and his first nomination from the Academy of Country Music for “Best New Male Artist.” He is coming off a #2 debuting album I’LL STAY ME; a Top 5 debut single “All My Friends Say;” a Top 10 single for “Country Man,” being chosen as Billboard’s 2007 country artist to watch and landing on “Best of 2007” lists for: Chicago Tribune, Atlanta Journal Constitution, Clear Channel Online Music & Radio to name a few. Bryan has been part of three major tours of country music’s biggest artists in 2008 - Kenny Chesney’s “Poets & Pirates” stadium dates, Trace Adkins’ “American Man” tour and Dierks Bentley’s “Throttle Wide Open” tour and in 2009 is headlining his own Miller Lite-sponsored club tour. Bryan is in the studio finishing up his sophomore album for Capitol Records Nashville due out in the Fall. His fast success and fan loyalty make him a perfect candidate for Eventful’s latest Demand competition.

On the heels of his latest EP release, Spring Break With All My Friends, Luke Bryan released a new single today entitled, Do I, from his upcoming sophomore Capitol Records Nashville album, Doin’ My Thing scheduled for release on October 6.  

 “We love helping build stronger connections between fans and artists by enabling fans to influence where their favorite performers tour,” said Jordan Glazier, CEO of Eventful. “We’re excited to help Luke Bryan determine the location of his album release show based on the voice of his fans.”

Along with MySpace, YouTube and iTunes, Eventful is an essential part of the online marketing toolkit for performers and artists. Eventful is transforming the way that tours get routed.  Not only does Eventful give fans a strong voice with which to influence the tours of their favorite musicians, they also provide valuable fan data to performers so they can best schedule their tours.

About Eventful, Inc.
San Diego-based Eventful, Inc. provides the leading service for discovering, sharing, promoting and creating local events throughout the world. Eventful’s community of users enjoys the world’s largest selection of local events, from concerts and sports to singles events and political rallies. Eventful provides multi-platform services to its users via www.eventful.com, e-mail programs, mobile applications and content distributed through widgets and apps. Eventful’s unique Demand service empowers consumers to influence where their favorite performers appear. Tens of thousands of performers use Eventful Demand to connect with their fans and determine where to tour. Visit Eventful at www.eventful.com.